Convertify Blog All Things CRO
Goals Are Nothing But Outcomes We Want
One of the main points made in my free course, “No Guesswork: Advanced A/B Testing & Conversion Rate Optimization” is that the whole point of A/B testing is about improving your decision-making. Yes, of course increasing sales is the reason why you do it, but a single test only increases sales in the short run, in the sense that only that single test increases your sales. Ultimately, what you really...... Read More
Say Goodbye to Google Analytics Referral Spam
Lately, referral spam has become a big issue, significantly skewing results in everyone’s analytics reports. The “exclusion filters” feature of Google Analytics has been a help, but it’s tedious to keep adding more filters whenever new spammers pop up, and a lot of the times the filters just don’t cut it. ... Read More
Why Your Winning A/B Tests Aren't Improving Your Bottom-line
Have you ever ran an A/B test that reported a significant lift in conversion, but when you implemented it, you saw no change in your sales? Well, this is a common occurrence, and I get asked about it often. Let me explain why this happens, and how to run tests in a manner that prevents this from happening. Understanding how testing platforms report a “Winner” Let’s say that you ran...... Read More
Working with Clients - Watch out for Back-Seat Driving
“I really like [competitor]’s website. Can you do a test using a design like theirs?” “I read in an article that [x] increases conversions. Can you set up that test please?” Your client is all that matters - that’s true. It’s important that they have a sense of control in order to maintain a long-lasting relationship with mutual trust. But keep one thing in mind: Your client hired you to begin with...... Read More
Is Your Website Leaking? How Adding One Element to a Blog's Sidebar Achieved a 82.14% Lift in Conversions
If you’re getting plenty of traffic but still not seeing sales, it usually means that your offer is not enticing enough to your visitors, or you’re getting the wrong type of traffic. But don’t be too quick to judge, because that’s not always the case. Sometimes, the issue is that people are having trouble finding your offer in the first place. ... Read More
70 Conversion Optimization Tools & Resources That You Should Know About
Here’s a list of tools and resources we’ve come across that will help you optimize your conversion rate. Let us know if we missed any! Concept Testing 1. Markup MarkUp lets you draw on any website in real-time so it’s easy to share ideas on how you would change a site’s design. Then, you can save the design and send the files out to a client. Mark up a page...... Read More
How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking
Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us. ... Read More
Software: 100.4% Lift in Lead Conversion Rate
Business: Software Sector: Mobile forensics Optimized Conversion: Leads Test: A/B Test Website: secureview.us SecureView is an advanced mobile forensics tool used by government agencies world-wide such as the FBI, Secret Service, and police departments all around. They came to us with the goal of increasing the lead conversion rate. After doing an analysis of the site, market, and competition, we came up with a few hypotheses that we decided...... Read More
Education: 24.8% Lift in Course Browses by Increasing Credibility
Business: Education Sector: Social Media Marketing Optimized Conversion: Course Browses Test: A/B Test Website: socialmediamarketinguniversity.com With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal...... Read More
Weight Loss: How a Simple Call-to-Action Test Boosted Conversions by 33%
Business: Nutritional Supplement Sector: Weight Loss Optimized Conversion: Sales Test: A/B Test Website: primalitenutrients.com Primalite Nutrients provides high-quality Garcinia Cambogia to people who would like to lose weight. Garcinia Cambogia has been shown to be very effective at reducing weight and has gained lots of buzz ever since Dr. Oz featured the supplement on his show. Primalite uses a 3-step funnel to convert customers, which looks something like...... Read More