Goals Are Nothing But Outcomes We Want

One of the main points made in my free course, “No Guesswork: Advanced A/B Testing & Conversion Rate Optimization” is that the whole point of A/B testing is about improving your decision-making. Yes, of course increasing sales is the reason why you do it, but a single test only increases sales in the short run, in the sense that only that single test increases your sales. Ultimately, what you really......Read More

Say Goodbye to Google Analytics Referral Spam

Lately, referral spam has become a big issue, significantly skewing results in everyone’s analytics reports. The “exclusion filters” feature of Google Analytics has been a help, but it’s tedious to keep adding more filters whenever new spammers pop up, and a lot of the times the filters just don’t cut it. ...Read More

How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking

Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us. ...Read More

Do Analytics Right

Analytics - unlike you, it doesn’t make assumptions. When we start an optimization, this is always the first thing we look at, before we even take a look at the details of the landing pages. In fact, we try to look at the landing pages as little as possible before looking at Analytics (and doing some research on the industry the site is in). Why, you ask? Simply because we......Read More

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