Case studies
Is Your Website Leaking? How Adding One Element to a Blog's Sidebar Achieved a 82.14% Lift in Conversions
If you’re getting plenty of traffic but still not seeing sales, it usually means that your offer is not enticing enough to your visitors, or you’re getting the wrong type of traffic. But don’t be too quick to judge, because that’s not always the case. Sometimes, the issue is that people are having trouble finding your offer in the first place. ...Read More
Software: 100.4% Lift in Lead Conversion Rate
Business: Software Sector: Mobile forensics Optimized Conversion: Leads Test: A/B Test Website: secureview.us SecureView is an advanced mobile forensics tool used by government agencies world-wide such as the FBI, Secret Service, and police departments all around. They came to us with the goal of increasing the lead conversion rate. After doing an analysis of the site, market, and competition, we came up with a few hypotheses that we decided......Read More
Education: 24.8% Lift in Course Browses by Increasing Credibility
Business: Education Sector: Social Media Marketing Optimized Conversion: Course Browses Test: A/B Test Website: socialmediamarketinguniversity.com With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal......Read More
Weight Loss: How a Simple Call-to-Action Test Boosted Conversions by 33%
Business: Nutritional Supplement Sector: Weight Loss Optimized Conversion: Sales Test: A/B Test Website: primalitenutrients.com Primalite Nutrients provides high-quality Garcinia Cambogia to people who would like to lose weight. Garcinia Cambogia has been shown to be very effective at reducing weight and has gained lots of buzz ever since Dr. Oz featured the supplement on his show. Primalite uses a 3-step funnel to convert customers, which looks something like......Read More
Education: 22% Lift in Course Browses for Social Media Marketing University
Business: Education Sector: Social Media Marketing Optimized Conversion: Course Browses Test: A/B Test Website: socialmediamarketinguniversity.com With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal......Read More
Retail: 43.54% Increase in Revenue-per-Visitor for Morninghead
Business: Retail Sector: Personal Care Optimized Conversion: Revenue-per-Visitor Test: A/B Test Website: morninghead.com Morninghead is an awesome kickstarter-funded startup which created a product that eliminates bedhead without needing to put your head under the sink or shower. We enjoy working with clients who have unique products such as Morninghead due to the fact that it gives us a great exclusivity factor to work with when crafting value propositions.......Read More
Health: 72.8% Lift in Conversion for New Life Brands
Business: Weight-Loss Products Sector: Garcinia Cambogia Optimized Conversion: Sales/Transactions Test: A/B Test Website: newlifebrands.com New Life Brands is a great client of ours who provides a range of nutritional products. For this case study, we’ll be discussing a test we performed for their “Pure Garcinia Cambogia Extract” product. They came to us looking for an increase conversion rate for the sake of their affiliates. This case study details......Read More
Case Study: The Importance of Headlines & Thought Sequences (129% Lift in Revenue)
Business: Nutritional Supplements Sector: Mood/Wellness Optimized Conversion: Revenue Test: A/B Test Website: moodoptimizer.com Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this - It’s a natural supplement that not only helps depression, but it also helps reduce anxiety and stress.......Read More
Optimized User Flow Increases Revenue-Per-Visitor By 62.29%
Business: Computer Software Sector: Cell-Phone Data Transfer Optimized Conversion: Revenue Test: Site-Wide Test Website: datapilot.com Back in the day when you had to manually transfer old contacts to your new phone by typing them in, DataPilot saved many peoples’ time (and fingers). Today they support over 4,000 different phone models, and serve as a solution to sync contacts between those phones. When we took a look at the analytics, one......Read More
Improved Headline Increases Email Submits by 21.95%
Business: Educational Products Sector: Sports & Athletic Training Optimized Conversion: E-mail Sign-Ups Test: Multi-variate Test Website: JumpOutTheGym.com Jumpoutthegym.com provides e-books, training videos, and other educational materials that teaches athletes how to jump higher. Jumpoutthegym.com acquires customers by email marketing to visitors who subscribe to their newsletters. Their funnel starts with an e-mail submit, and it being the wider part of the funnel, we decided to focus on this......Read More
Optimized Homepage Increases Revenue By 37.21%
Morninghead is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds - a perfect solution for people who shower at night. We ran an experiment for them which resulted in a 37.21% increase in revenue-per-visitor. We’re going to share all the nitty-gritty details with you. ...Read More
Removing Divider and Applying 70/30 Rule Increases Conversions By 103%
Building Guide is sort of like kayak for buildings - You choose what type of building you want, whether it’s a shed, a garage, or something industrial - and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some work so we optimized their site, and were able to literally double their conversion rate. ...Read More
3 Consecutive Wins for TinyTotties.com
Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests. ...Read More
Shorter Header Increases Conversion Rate By 107%
NOTE: These screen shots may not be safe for work. Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I’ve seen good increases from shortening the header before, but not this big. Now, you......Read More
How We Decreased TheRTAStore's Bounce Rate By 20%
TheRTAStore.com is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their “pre-assembled cabinets” page, which was seeing a bounce rate of about 50%. This means that half of the people who entered the site and saw this page first, decided to leave immediately. This page is a category page, which means it simply......Read More
Conversion Optimization Case Study: Best Dating Canada
Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a **24% increase **in total revenue. ...Read More
Case Study: Bogtus Real Estate
Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were “well under 1%”. After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry,......Read More
Case Study: MeetChristians.com
Meet-Christians.com is actually a dating site that I own. I started out as an affiliate marketer and eventually started my own dating site through a white-label company on the way. At one point I was running a lot of traffic for ChristianMingle and wanted bigger margins and the success with Christian Mingle gave me the confidence to start my own site. Anyways, that along with a bunch of other campaigns......Read More
Case Study: Datapilot - 42.7% Increase in Sales
Susteen Inc. is a mobile software company known for their product Datapilot which is a software that allows non-smartphones to sync all its data with your computer, as well as syncing that data to another phone. We optimized their main product sales page which was converting at 4.81% and were able to increase this conversion rate to 6.86% for an improvement of 42.7%. This also means an increase on advertising......Read More