Tips
Goals Are Nothing But Outcomes We Want
One of the main points made in my free course, “No Guesswork: Advanced A/B Testing & Conversion Rate Optimization” is that the whole point of A/B testing is about improving your decision-making. Yes, of course increasing sales is the reason why you do it, but a single test only increases sales in the short run, in the sense that only that single test increases your sales. Ultimately, what you really......Read More
Say Goodbye to Google Analytics Referral Spam
Lately, referral spam has become a big issue, significantly skewing results in everyone’s analytics reports. The “exclusion filters” feature of Google Analytics has been a help, but it’s tedious to keep adding more filters whenever new spammers pop up, and a lot of the times the filters just don’t cut it. ...Read More
Why Your Winning A/B Tests Aren't Improving Your Bottom-line
Have you ever ran an A/B test that reported a significant lift in conversion, but when you implemented it, you saw no change in your sales? Well, this is a common occurrence, and I get asked about it often. Let me explain why this happens, and how to run tests in a manner that prevents this from happening. Understanding how testing platforms report a “Winner” Let’s say that you ran......Read More
Working with Clients - Watch out for Back-Seat Driving
“I really like [competitor]’s website. Can you do a test using a design like theirs?” “I read in an article that [x] increases conversions. Can you set up that test please?” Your client is all that matters - that’s true. It’s important that they have a sense of control in order to maintain a long-lasting relationship with mutual trust. But keep one thing in mind: Your client hired you to begin with......Read More
70 Conversion Optimization Tools & Resources That You Should Know About
Here’s a list of tools and resources we’ve come across that will help you optimize your conversion rate. Let us know if we missed any! Concept Testing 1. Markup MarkUp lets you draw on any website in real-time so it’s easy to share ideas on how you would change a site’s design. Then, you can save the design and send the files out to a client. Mark up a page......Read More
Increase Form Conversions Using X-Autocompletetype
Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrier between a visit and a conversion, so it’s important to make it as easy as possible for your visitors to......Read More