Categories
conversion rate optimization
Lean Conversion Optimization: Strategies for Fast Implementation and Results
Recently I read The Lean Startup by Eric Ries – A popular book that many of you have probably read. At the core of his concept is the Build-Measure-Learn loop, which is exactly what Conversion Rate Optimization is about. For those who haven’t read it, the quick outline is this: ... Read More
Removing Divider and Applying 70/30 Rule Increases Conversions By 103%
Building Guide is sort of like kayak for buildings - You choose what type of building you want, whether it’s a shed, a garage, or something industrial - and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some work so we optimized their site, and were able to literally double their conversion rate. ... Read More
3 Consecutive Wins for TinyTotties.com
Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests. ... Read More
Increase Conversion Rates With Our Multistep Form [Free Plugin]
We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on. Here’s a demo of a form with a plugin installed: ... Read More
Achieve Bigger Gains On Your Conversion Rate Optimization Experiments
So you’ve set up your A/B tests with a large amount of variations. You’re excited. You think to yourself, “With this many variations, there’s no doubt one of these variations will double my conversions!” You run the experiments, only to find that out of 20 variations, the winner only converted 8% higher. You’re dumbfounded and out of ideas. Why is this happening? Popular belief tells you to change 1 variable...... Read More
Increase Form Conversions Using X-Autocompletetype
Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrier between a visit and a conversion, so it’s important to make it as easy as possible for your visitors to...... Read More
Shorter Header Increases Conversion Rate By 107%
NOTE: These screen shots may not be safe for work. Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I’ve seen good increases from shortening the header before, but not this big. Now, you...... Read More
Universal Conversion Code for Google Website Optimizer
I was reading a post over at ROIRevolution and found an awesome code that allows you to use one snippet of code to track all of your experiments, so I thought I’d share it here. This basically looks at your cookie and pulls out the proper conversion ID then inserts it into the code dynamically using javascript. Here’s the code: <script type="text/javascript"> function readCookie(name) { // function to read cookie var...... Read More
Conversion Optimization Case Study: Best Dating Canada
Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a **24% increase **in total revenue. ... Read More
Case Study: Bogtus Real Estate
Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were “well under 1%”. After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry,...... Read More
Case Study: MeetChristians.com
Meet-Christians.com is actually a dating site that I own. I started out as an affiliate marketer and eventually started my own dating site through a white-label company on the way. At one point I was running a lot of traffic for ChristianMingle and wanted bigger margins and the success with Christian Mingle gave me the confidence to start my own site. Anyways, that along with a bunch of other campaigns...... Read More
How to Create a High-Converting Landing Page
For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s....... Read More
Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize
Remember the first time you ever made a landing page, or had one made? At this time, you probably had no idea what to expect. And I’ll bet the first time you saw the conversion rate on it you were stumped. You knew not everyone would click your submit button, but you didn’t expect this low of a conversion rate! I’ll bet you were just as surprised seeing how many...... Read More
fundamentals
How to Create a High-Converting Landing Page
For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s....... Read More
Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize
Remember the first time you ever made a landing page, or had one made? At this time, you probably had no idea what to expect. And I’ll bet the first time you saw the conversion rate on it you were stumped. You knew not everyone would click your submit button, but you didn’t expect this low of a conversion rate! I’ll bet you were just as surprised seeing how many...... Read More
guides
How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking
Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us. ... Read More
Lean Conversion Optimization: Strategies for Fast Implementation and Results
Recently I read The Lean Startup by Eric Ries – A popular book that many of you have probably read. At the core of his concept is the Build-Measure-Learn loop, which is exactly what Conversion Rate Optimization is about. For those who haven’t read it, the quick outline is this: ... Read More
Increase Conversion Rates With Our Multistep Form [Free Plugin]
We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on. Here’s a demo of a form with a plugin installed: ... Read More
Achieve Bigger Gains On Your Conversion Rate Optimization Experiments
So you’ve set up your A/B tests with a large amount of variations. You’re excited. You think to yourself, “With this many variations, there’s no doubt one of these variations will double my conversions!” You run the experiments, only to find that out of 20 variations, the winner only converted 8% higher. You’re dumbfounded and out of ideas. Why is this happening? Popular belief tells you to change 1 variable...... Read More
How to Create a High-Converting Landing Page
For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s....... Read More
case studies
Is Your Website Leaking? How Adding One Element to a Blog's Sidebar Achieved a 82.14% Lift in Conversions
If you’re getting plenty of traffic but still not seeing sales, it usually means that your offer is not enticing enough to your visitors, or you’re getting the wrong type of traffic. But don’t be too quick to judge, because that’s not always the case. Sometimes, the issue is that people are having trouble finding your offer in the first place. ... Read More
Software: 100.4% Lift in Lead Conversion Rate
Business: Software Sector: Mobile forensics Optimized Conversion: Leads Test: A/B Test Website: secureview.us SecureView is an advanced mobile forensics tool used by government agencies world-wide such as the FBI, Secret Service, and police departments all around. They came to us with the goal of increasing the lead conversion rate. After doing an analysis of the site, market, and competition, we came up with a few hypotheses that we decided...... Read More
Education: 24.8% Lift in Course Browses by Increasing Credibility
Business: Education Sector: Social Media Marketing Optimized Conversion: Course Browses Test: A/B Test Website: socialmediamarketinguniversity.com With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal...... Read More
Weight Loss: How a Simple Call-to-Action Test Boosted Conversions by 33%
Business: Nutritional Supplement Sector: Weight Loss Optimized Conversion: Sales Test: A/B Test Website: primalitenutrients.com Primalite Nutrients provides high-quality Garcinia Cambogia to people who would like to lose weight. Garcinia Cambogia has been shown to be very effective at reducing weight and has gained lots of buzz ever since Dr. Oz featured the supplement on his show. Primalite uses a 3-step funnel to convert customers, which looks something like...... Read More
Education: 22% Lift in Course Browses for Social Media Marketing University
Business: Education Sector: Social Media Marketing Optimized Conversion: Course Browses Test: A/B Test Website: socialmediamarketinguniversity.com With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal...... Read More
Retail: 43.54% Increase in Revenue-per-Visitor for Morninghead
Business: Retail Sector: Personal Care Optimized Conversion: Revenue-per-Visitor Test: A/B Test Website: morninghead.com Morninghead is an awesome kickstarter-funded startup which created a product that eliminates bedhead without needing to put your head under the sink or shower. We enjoy working with clients who have unique products such as Morninghead due to the fact that it gives us a great exclusivity factor to work with when crafting value propositions....... Read More
Health: 72.8% Lift in Conversion for New Life Brands
Business: Weight-Loss Products Sector: Garcinia Cambogia Optimized Conversion: Sales/Transactions Test: A/B Test Website: newlifebrands.com New Life Brands is a great client of ours who provides a range of nutritional products. For this case study, we’ll be discussing a test we performed for their “Pure Garcinia Cambogia Extract” product. They came to us looking for an increase conversion rate for the sake of their affiliates. This case study details...... Read More
Case Study: The Importance of Headlines & Thought Sequences (129% Lift in Revenue)
Business: Nutritional Supplements Sector: Mood/Wellness Optimized Conversion: Revenue Test: A/B Test Website: moodoptimizer.com Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this - It’s a natural supplement that not only helps depression, but it also helps reduce anxiety and stress....... Read More
Optimized User Flow Increases Revenue-Per-Visitor By 62.29%
Business: Computer Software Sector: Cell-Phone Data Transfer Optimized Conversion: Revenue Test: Site-Wide Test Website: datapilot.com Back in the day when you had to manually transfer old contacts to your new phone by typing them in, DataPilot saved many peoples’ time (and fingers). Today they support over 4,000 different phone models, and serve as a solution to sync contacts between those phones. When we took a look at the analytics, one...... Read More
Improved Headline Increases Email Submits by 21.95%
Business: Educational Products Sector: Sports & Athletic Training Optimized Conversion: E-mail Sign-Ups Test: Multi-variate Test Website: JumpOutTheGym.com Jumpoutthegym.com provides e-books, training videos, and other educational materials that teaches athletes how to jump higher. Jumpoutthegym.com acquires customers by email marketing to visitors who subscribe to their newsletters. Their funnel starts with an e-mail submit, and it being the wider part of the funnel, we decided to focus on this...... Read More
Optimized Homepage Increases Revenue By 37.21%
Morninghead is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds - a perfect solution for people who shower at night. We ran an experiment for them which resulted in a 37.21% increase in revenue-per-visitor. We’re going to share all the nitty-gritty details with you. ... Read More
Removing Divider and Applying 70/30 Rule Increases Conversions By 103%
Building Guide is sort of like kayak for buildings - You choose what type of building you want, whether it’s a shed, a garage, or something industrial - and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some work so we optimized their site, and were able to literally double their conversion rate. ... Read More
3 Consecutive Wins for TinyTotties.com
Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests. ... Read More
Shorter Header Increases Conversion Rate By 107%
NOTE: These screen shots may not be safe for work. Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I’ve seen good increases from shortening the header before, but not this big. Now, you...... Read More
How We Decreased TheRTAStore's Bounce Rate By 20%
TheRTAStore.com is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their “pre-assembled cabinets” page, which was seeing a bounce rate of about 50%. This means that half of the people who entered the site and saw this page first, decided to leave immediately. This page is a category page, which means it simply...... Read More
Conversion Optimization Case Study: Best Dating Canada
Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a **24% increase **in total revenue. ... Read More
Case Study: Bogtus Real Estate
Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were “well under 1%”. After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry,...... Read More
Case Study: MeetChristians.com
Meet-Christians.com is actually a dating site that I own. I started out as an affiliate marketer and eventually started my own dating site through a white-label company on the way. At one point I was running a lot of traffic for ChristianMingle and wanted bigger margins and the success with Christian Mingle gave me the confidence to start my own site. Anyways, that along with a bunch of other campaigns...... Read More
Case Study: Datapilot - 42.7% Increase in Sales
Susteen Inc. is a mobile software company known for their product Datapilot which is a software that allows non-smartphones to sync all its data with your computer, as well as syncing that data to another phone. We optimized their main product sales page which was converting at 4.81% and were able to increase this conversion rate to 6.86% for an improvement of 42.7%. This also means an increase on advertising...... Read More
e-commerce
How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking
Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us. ... Read More
Improving Conversions: eCommerce Category Pages
When clients need pages on eCommerce sites optimized, I often get asked to do a category page rather than a product page. They usually prefer this because the category pages get a lot more traffic than the product pages, therefore affecting revenue more after optimization. If you charge per page, then it would cost the client a lot more to optimize every product page in a category rather than just...... Read More
How to Run A/B Split Tests on Volusion eCommerce using Google Website Optimizer
I recently had a client who wanted me to optimize a few landing pages on their volusion eCommerce store. Unfortunately, Volusion doesn’t allow you to just insert snippets of code into the header of a specific product page, and when searching through their support all I found was a page that asks for a ridiculous $200 to have them set up A/B split-tests for you. Anyways, this is how I...... Read More
scripts
How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking
Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us. ... Read More
Tracking Multiple CNAMEs & Masked Domains in Google Analytics
Here’s a neat trick. Let’s say you have www.domainA.com and www.domainB.com - whereas www.domainB.com uses a CNAME or an alias pointing to www.domainA.com. Using this trick you can track both domains in a single google analytics account (or profile) using the same code on both sites. There is no limit as to how many domains you can do this for, as long as they share the same files. Change your...... Read More
Increase Conversion Rates With Our Multistep Form [Free Plugin]
We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on. Here’s a demo of a form with a plugin installed: ... Read More
Tracking & Optimizing Review Sites with Google Website Optimizer (or Any Page with Multiple Outoing Links)
Google Website Optimizer is a great tool for split-testing in order to increase conversions, but it requires a single thank you page. What if you are just trying to improve the outgoing CTR’s going from your review site (or any page with multiple links for the matter) to outgoing links, such as affiliate links? In this case, a “conversion” would be an outgoing click. Since GWO doesn’t have a way...... Read More
Track Clicks as Conversions in Google Website Optimizer
Sometimes, you may be interested in optimizing clicks-through-rates using Google Website Optimizer. Since GWO requires a thank-you page link with code in it in order to count as a conversion, we came up with a workaround to make a click count as a conversion. Not only will I be showing you how to track clicks as a conversion, but I’ll also show how you can track multiple clicks as the **same...... Read More
Universal Conversion Code for Google Website Optimizer
I was reading a post over at ROIRevolution and found an awesome code that allows you to use one snippet of code to track all of your experiments, so I thought I’d share it here. This basically looks at your cookie and pulls out the proper conversion ID then inserts it into the code dynamically using javascript. Here’s the code: <script type="text/javascript"> function readCookie(name) { // function to read cookie var...... Read More
How to Run A/B Split Tests on Volusion eCommerce using Google Website Optimizer
I recently had a client who wanted me to optimize a few landing pages on their volusion eCommerce store. Unfortunately, Volusion doesn’t allow you to just insert snippets of code into the header of a specific product page, and when searching through their support all I found was a page that asks for a ridiculous $200 to have them set up A/B split-tests for you. Anyways, this is how I...... Read More
bounce rates
How We Decreased TheRTAStore's Bounce Rate By 20%
TheRTAStore.com is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their “pre-assembled cabinets” page, which was seeing a bounce rate of about 50%. This means that half of the people who entered the site and saw this page first, decided to leave immediately. This page is a category page, which means it simply...... Read More
Improving Conversions: eCommerce Category Pages
When clients need pages on eCommerce sites optimized, I often get asked to do a category page rather than a product page. They usually prefer this because the category pages get a lot more traffic than the product pages, therefore affecting revenue more after optimization. If you charge per page, then it would cost the client a lot more to optimize every product page in a category rather than just...... Read More
analytics
Goals Are Nothing But Outcomes We Want
One of the main points made in my free course, “No Guesswork: Advanced A/B Testing & Conversion Rate Optimization” is that the whole point of A/B testing is about improving your decision-making. Yes, of course increasing sales is the reason why you do it, but a single test only increases sales in the short run, in the sense that only that single test increases your sales. Ultimately, what you really...... Read More
Say Goodbye to Google Analytics Referral Spam
Lately, referral spam has become a big issue, significantly skewing results in everyone’s analytics reports. The “exclusion filters” feature of Google Analytics has been a help, but it’s tedious to keep adding more filters whenever new spammers pop up, and a lot of the times the filters just don’t cut it. ... Read More
How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking
Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us. ... Read More
Do Analytics Right
Analytics - unlike you, it doesn’t make assumptions. When we start an optimization, this is always the first thing we look at, before we even take a look at the details of the landing pages. In fact, we try to look at the landing pages as little as possible before looking at Analytics (and doing some research on the industry the site is in). Why, you ask? Simply because we...... Read More
tips
Goals Are Nothing But Outcomes We Want
One of the main points made in my free course, “No Guesswork: Advanced A/B Testing & Conversion Rate Optimization” is that the whole point of A/B testing is about improving your decision-making. Yes, of course increasing sales is the reason why you do it, but a single test only increases sales in the short run, in the sense that only that single test increases your sales. Ultimately, what you really...... Read More
Say Goodbye to Google Analytics Referral Spam
Lately, referral spam has become a big issue, significantly skewing results in everyone’s analytics reports. The “exclusion filters” feature of Google Analytics has been a help, but it’s tedious to keep adding more filters whenever new spammers pop up, and a lot of the times the filters just don’t cut it. ... Read More
Why Your Winning A/B Tests Aren't Improving Your Bottom-line
Have you ever ran an A/B test that reported a significant lift in conversion, but when you implemented it, you saw no change in your sales? Well, this is a common occurrence, and I get asked about it often. Let me explain why this happens, and how to run tests in a manner that prevents this from happening. Understanding how testing platforms report a “Winner” Let’s say that you ran...... Read More
Working with Clients - Watch out for Back-Seat Driving
“I really like [competitor]’s website. Can you do a test using a design like theirs?” “I read in an article that [x] increases conversions. Can you set up that test please?” Your client is all that matters - that’s true. It’s important that they have a sense of control in order to maintain a long-lasting relationship with mutual trust. But keep one thing in mind: Your client hired you to begin with...... Read More
70 Conversion Optimization Tools & Resources That You Should Know About
Here’s a list of tools and resources we’ve come across that will help you optimize your conversion rate. Let us know if we missed any! Concept Testing 1. Markup MarkUp lets you draw on any website in real-time so it’s easy to share ideas on how you would change a site’s design. Then, you can save the design and send the files out to a client. Mark up a page...... Read More
Increase Form Conversions Using X-Autocompletetype
Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrier between a visit and a conversion, so it’s important to make it as easy as possible for your visitors to...... Read More