Convertify Blog All Things CRO
Education: 22% Lift in Course Browses for Social Media Marketing University
Business: Education Sector: Social Media Marketing Optimized Conversion: Course Browses Test: A/B Test Website: socialmediamarketinguniversity.com With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal...... Read More
Retail: 43.54% Increase in Revenue-per-Visitor for Morninghead
Business: Retail Sector: Personal Care Optimized Conversion: Revenue-per-Visitor Test: A/B Test Website: morninghead.com Morninghead is an awesome kickstarter-funded startup which created a product that eliminates bedhead without needing to put your head under the sink or shower. We enjoy working with clients who have unique products such as Morninghead due to the fact that it gives us a great exclusivity factor to work with when crafting value propositions....... Read More
Health: 72.8% Lift in Conversion for New Life Brands
Business: Weight-Loss Products Sector: Garcinia Cambogia Optimized Conversion: Sales/Transactions Test: A/B Test Website: newlifebrands.com New Life Brands is a great client of ours who provides a range of nutritional products. For this case study, we’ll be discussing a test we performed for their “Pure Garcinia Cambogia Extract” product. They came to us looking for an increase conversion rate for the sake of their affiliates. This case study details...... Read More
Case Study: The Importance of Headlines & Thought Sequences (129% Lift in Revenue)
Business: Nutritional Supplements Sector: Mood/Wellness Optimized Conversion: Revenue Test: A/B Test Website: moodoptimizer.com Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this - It’s a natural supplement that not only helps depression, but it also helps reduce anxiety and stress....... Read More
Optimized User Flow Increases Revenue-Per-Visitor By 62.29%
Business: Computer Software Sector: Cell-Phone Data Transfer Optimized Conversion: Revenue Test: Site-Wide Test Website: datapilot.com Back in the day when you had to manually transfer old contacts to your new phone by typing them in, DataPilot saved many peoples’ time (and fingers). Today they support over 4,000 different phone models, and serve as a solution to sync contacts between those phones. When we took a look at the analytics, one...... Read More
Tracking Multiple CNAMEs & Masked Domains in Google Analytics
Here’s a neat trick. Let’s say you have www.domainA.com and www.domainB.com - whereas www.domainB.com uses a CNAME or an alias pointing to www.domainA.com. Using this trick you can track both domains in a single google analytics account (or profile) using the same code on both sites. There is no limit as to how many domains you can do this for, as long as they share the same files. Change your...... Read More
Improved Headline Increases Email Submits by 21.95%
Business: Educational Products Sector: Sports & Athletic Training Optimized Conversion: E-mail Sign-Ups Test: Multi-variate Test Website: JumpOutTheGym.com Jumpoutthegym.com provides e-books, training videos, and other educational materials that teaches athletes how to jump higher. Jumpoutthegym.com acquires customers by email marketing to visitors who subscribe to their newsletters. Their funnel starts with an e-mail submit, and it being the wider part of the funnel, we decided to focus on this...... Read More
Lean Conversion Optimization: Strategies for Fast Implementation and Results
Recently I read The Lean Startup by Eric Ries – A popular book that many of you have probably read. At the core of his concept is the Build-Measure-Learn loop, which is exactly what Conversion Rate Optimization is about. For those who haven’t read it, the quick outline is this: ... Read More
Optimized Homepage Increases Revenue By 37.21%
Morninghead is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds - a perfect solution for people who shower at night. We ran an experiment for them which resulted in a 37.21% increase in revenue-per-visitor. We’re going to share all the nitty-gritty details with you. ... Read More
Removing Divider and Applying 70/30 Rule Increases Conversions By 103%
Building Guide is sort of like kayak for buildings - You choose what type of building you want, whether it’s a shed, a garage, or something industrial - and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some work so we optimized their site, and were able to literally double their conversion rate. ... Read More