Convertify Blog All Things CRO
3 Consecutive Wins for TinyTotties.com
Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests. ... Read More
Increase Conversion Rates With Our Multistep Form [Free Plugin]
We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on. Here’s a demo of a form with a plugin installed: ... Read More
Achieve Bigger Gains On Your Conversion Rate Optimization Experiments
So you’ve set up your A/B tests with a large amount of variations. You’re excited. You think to yourself, “With this many variations, there’s no doubt one of these variations will double my conversions!” You run the experiments, only to find that out of 20 variations, the winner only converted 8% higher. You’re dumbfounded and out of ideas. Why is this happening? Popular belief tells you to change 1 variable...... Read More
Increase Form Conversions Using X-Autocompletetype
Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrier between a visit and a conversion, so it’s important to make it as easy as possible for your visitors to...... Read More
Shorter Header Increases Conversion Rate By 107%
NOTE: These screen shots may not be safe for work. Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I’ve seen good increases from shortening the header before, but not this big. Now, you...... Read More
Do Analytics Right
Analytics - unlike you, it doesn’t make assumptions. When we start an optimization, this is always the first thing we look at, before we even take a look at the details of the landing pages. In fact, we try to look at the landing pages as little as possible before looking at Analytics (and doing some research on the industry the site is in). Why, you ask? Simply because we...... Read More
How We Decreased TheRTAStore's Bounce Rate By 20%
TheRTAStore.com is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their “pre-assembled cabinets” page, which was seeing a bounce rate of about 50%. This means that half of the people who entered the site and saw this page first, decided to leave immediately. This page is a category page, which means it simply...... Read More
Tracking & Optimizing Review Sites with Google Website Optimizer (or Any Page with Multiple Outoing Links)
Google Website Optimizer is a great tool for split-testing in order to increase conversions, but it requires a single thank you page. What if you are just trying to improve the outgoing CTR’s going from your review site (or any page with multiple links for the matter) to outgoing links, such as affiliate links? In this case, a “conversion” would be an outgoing click. Since GWO doesn’t have a way...... Read More
Improving Conversions: eCommerce Category Pages
When clients need pages on eCommerce sites optimized, I often get asked to do a category page rather than a product page. They usually prefer this because the category pages get a lot more traffic than the product pages, therefore affecting revenue more after optimization. If you charge per page, then it would cost the client a lot more to optimize every product page in a category rather than just...... Read More
Track Clicks as Conversions in Google Website Optimizer
Sometimes, you may be interested in optimizing clicks-through-rates using Google Website Optimizer. Since GWO requires a thank-you page link with code in it in order to count as a conversion, we came up with a workaround to make a click count as a conversion. Not only will I be showing you how to track clicks as a conversion, but I’ll also show how you can track multiple clicks as the **same...... Read More