Convertify Blog All Things CRO
Universal Conversion Code for Google Website Optimizer
I was reading a post over at ROIRevolution and found an awesome code that allows you to use one snippet of code to track all of your experiments, so I thought I’d share it here. This basically looks at your cookie and pulls out the proper conversion ID then inserts it into the code dynamically using javascript. Here’s the code: <script type="text/javascript"> function readCookie(name) { // function to read cookie var...... Read More
How to Run A/B Split Tests on Volusion eCommerce using Google Website Optimizer
I recently had a client who wanted me to optimize a few landing pages on their volusion eCommerce store. Unfortunately, Volusion doesn’t allow you to just insert snippets of code into the header of a specific product page, and when searching through their support all I found was a page that asks for a ridiculous $200 to have them set up A/B split-tests for you. Anyways, this is how I...... Read More
Conversion Optimization Case Study: Best Dating Canada
Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a **24% increase **in total revenue. ... Read More
Case Study: Bogtus Real Estate
Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were “well under 1%”. After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry,...... Read More
Case Study: MeetChristians.com
Meet-Christians.com is actually a dating site that I own. I started out as an affiliate marketer and eventually started my own dating site through a white-label company on the way. At one point I was running a lot of traffic for ChristianMingle and wanted bigger margins and the success with Christian Mingle gave me the confidence to start my own site. Anyways, that along with a bunch of other campaigns...... Read More
Case Study: Datapilot - 42.7% Increase in Sales
Susteen Inc. is a mobile software company known for their product Datapilot which is a software that allows non-smartphones to sync all its data with your computer, as well as syncing that data to another phone. We optimized their main product sales page which was converting at 4.81% and were able to increase this conversion rate to 6.86% for an improvement of 42.7%. This also means an increase on advertising...... Read More
How to Create a High-Converting Landing Page
For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s....... Read More
Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize
Remember the first time you ever made a landing page, or had one made? At this time, you probably had no idea what to expect. And I’ll bet the first time you saw the conversion rate on it you were stumped. You knew not everyone would click your submit button, but you didn’t expect this low of a conversion rate! I’ll bet you were just as surprised seeing how many...... Read More